My Online Ads Dictionary

Image via Wikipedia

Recently, I've been investigating on SEO and SEO strategies, in which I have a lot of interest. In this area I've never entered on main door, but always looked from aside and adopting knowledge.
But, I've met a lots of abbreviations that had to look across the net to find them.
This post will contain list of first dozen of abbreviations I came to, and will try to maintain it on regular basis. Since, this reflects my fling with SEO world it will not be full dictionary, but good starting point.

PV - Page Views per Session

SERP - Search Engine Result Page

CNAME - Canonical Name
Host Crowding

TCO total cost of ownership

MFA- Made for AdSense

80-20 rule. One of most descriptive examples of this rule lays in fact that 80% of all world's wealth is in hands of 20% of people.

Gene Amdahl law. Every site that has scalability issues is familiar with this law. It represents overall speed increase compared to increasing speed of individual parts.Formula: 1 / ((1 - Proportion Sped Up) + Proportion Sped Up / Speed up)

K-I-S-S approach - means Keep It Simple Stupid. New features can affect user experience in negative way. Alway have this in mind.

Vesting. All major websites have ways to motivate its employees, usually giving them stock options. Vesting is one of most common stock ownership contracts, which means to give someone control over their stock or stock options. During the vesting period the employee cannot sell or transfer the stock. If you interested in stock trading basics you should know what calling option and putting option represents.

most common busines models: subscriptions, advertising - like it is web 1.0 (adsense). Mental note: Write post about web2.5 business models.

"seed financing" financing model -

referral deal. Examples: Major browsers favor search engines as default search engine choice. Opera search referral deal with Google, similar to what Mozilla/Firefox has — which has been enormously profitable for the no-longer-non-profit Mozilla!

Backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

landing page represents page that follows after click on website ad.

Future of TV - Merging technology and design

Image via Wikipedia

Lets take a look into future,

On our HDTV sets with broadband internet connection, watching TV, videos and commercials will have new shape. Big networks will have a lots of data available about us, considering recent shopping cart, latitude and longitude, current time and current weather forecast.

All of these data will be inputs for future video reproduction affecting our mood, emotional state extending our senses. This technology already exists and its developed by Tomato Group applied for TV ad for certain Japanese TV station. After this ad audience of this TV station increased 300%.

These is another example I've noticed online, flash video that reproduces content depending on various input parameters. Such as current time, forecast and geodata.


Injoy :

http://www.theunseenvideo.com/video/youmakemefeel.html

Future is now, but we need to embrace it.