Image via WikipediaLets take a look into future,
On our HDTV sets with broadband internet connection, watching TV, videos and commercials will have new shape. Big networks will have a lots of data available about us, considering recent shopping cart, latitude and longitude, current time and current weather forecast.
All of these data will be inputs for future video reproduction affecting our mood, emotional state extending our senses. This technology already exists and its developed by Tomato Group applied for TV ad for certain Japanese TV station. After this ad audience of this TV station increased 300%.
These is another example I've noticed online, flash video that reproduces content depending on various input parameters. Such as current time, forecast and geodata.
Future is now, but we need to embrace it.