My Online Ads Dictionary

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Recently, I've been investigating on SEO and SEO strategies, in which I have a lot of interest. In this area I've never entered on main door, but always looked from aside and adopting knowledge.
But, I've met a lots of abbreviations that had to look across the net to find them.
This post will contain list of first dozen of abbreviations I came to, and will try to maintain it on regular basis. Since, this reflects my fling with SEO world it will not be full dictionary, but good starting point.

  • PV - Page Views per Session

  • SERP - Search Engine Result Page

  • CNAME - Canonical Name
    Host Crowding

  • TCO total cost of ownership

  • MFA- Made for AdSense

  • 80-20 rule. One of most descriptive examples of this rule lays in fact that 80% of all world's wealth is in hands of 20% of people.

  • Gene Amdahl law. Every site that has scalability issues is familiar with this law. It represents overall speed increase compared to increasing speed of individual parts.Formula: 1 / ((1 - Proportion Sped Up) + Proportion Sped Up / Speed up)

  • K-I-S-S approach - means Keep It Simple Stupid. New features can affect user experience in negative way. Alway have this in mind.

  • Vesting. All major websites have ways to motivate its employees, usually giving them stock options. Vesting is one of most common stock ownership contracts, which means to give someone control over their stock or stock options. During the vesting period the employee cannot sell or transfer the stock. If you interested in stock trading basics you should know what calling option and putting option represents.

  • most common busines models: subscriptions, advertising - like it is web 1.0 (adsense). Mental note: Write post about web2.5 business models.

  • "seed financing" financing model -

  • referral deal. Examples: Major browsers favor search engines as default search engine choice. Opera search referral deal with Google, similar to what Mozilla/Firefox has — which has been enormously profitable for the no-longer-non-profit Mozilla!

  • Backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

  • landing page represents page that follows after click on website ad.

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