Augmented Reality - remeber this word!

Combine real time data, virtual reality, data streams and you'll get Augmented reality. Its future, its just around the corner.
And its already started to evolve in form of iphone app . Now you get the picture. WoW!
UPDATE
More peaces of augmented reality puzzle:
Can you imagine future billboards ?
holliday-card and its out.
Look at Autobild's recent World Premiere here, how about
graffiti?
and of course if you are fan of Vexille you'd love manga/hentai augmented reality